About.

STATISTICS FOCUSED. CONVERSION DRIVEN.

At Pathways Marketing, we are focussed on helping our clients reach their customers in order to achieve substantial growth. We view ourselves as partners, not an external firm, and we work with every client to gain a deep understanding of where the potential lies for expansion in the market. By utilizing lead generation, social media, and email marketing we are able to help our clients grow their businesses.

As storefronts have shifted from shift from brick and mortal to digital it is imperative to establish your brands presence on the web. By utilizing lead generation tools, effective social media campaigns, and conversion based email marketing strategies Pathways is able to reach, educate, and convert customer bases across all industries.

Lead Generation

Lead Generation.

FIND NEW CUSTOMERS.

What good is the best email marketing campaign without anyone to send it to? The first step to any successful online endeavor is capturing quality leads. Pathways utilizes lead generation tools that plug directly into your website in order to gather a firm base of potential customers.
01. The Offer.

A successful lead generation campaign depends on the offer. By running A/B tests Pathways is able to determine what works for your brand. With conversion rates as high as 11% we have found a process that works.

02. The Ask.

In exchange for an offer, we ask a customer for their email address. This allows you to build up a base of solid leads that have expressed an interest in your brand.

03. The Follow Up.

While all three parts are importantly equal, the follow up is what will lead to conversion. By laying out a solid email strategy Pathways is able to take your leads and convert them into customers.

Email Marketing

Email Marketing.

CONVERT YOUR CUSTOMERS.

Email marketing is crucial to a successful strategy for any growing business. It provides a way to keep in touch with you current and potential customers, allowing you to keep them updated on what’s going on with your company.
01. AUTOMATION FLOWS.

The key to every successful email marketing campaign are automation flow. By building out a series of flows focussed on effective communication based on the customers position in your sales funnel we are able to optimize conversion rates.

02. CAMPAIGN LAUNCHES.

Campaign launches are one off campaigns with many purposes: capitalizing on holidays, pushing out new products, cleaning out inventory, promoting sales, and touching base with potential customers. By taking a mobile-first approach to all email design, utilizing specific targeting rules, and segmenting your audience so your customers see relevant messages we are able to effectively communicate your company’s message.

03. DATA COLLECTION.

A great benefit of email marketing is the data that is collected. At pathways, we use A/B tests to determine which emails perform to your specific audience. There is no one-size fits all rules of email marketing for success. Success comes from catering your messages and your content to your specific audience. By analyzing the data from every email performance we have been able to create successful email campaigns for all of our clients.

Social Media Marketing

Social Media Marketing.

STAY CONNECTED.

It’s important to meet your customers and potential customers where they are at, you can’t expect them to come to you. Social media marketing allows you to do this and provides a way for you to introduce your company and educate millions of people on platforms they are already using.
01. FACEBOOK.

Facebook provides a powerful platform for delivering your content directly to users that it will be relevant to. Pathways is a certified facebook advertiser. We focus our efforts in both dynamic content ads and lead generation ads in order to expand your lead base and convert them to customers.

02. INSTAGRAM.

Instagram is key to driving awareness and increasing your customer base through visuals. We can tell your story through photo ads, video ads, and carousel ads in order to drive people to your website.

03. AUDIENCE.

The key to getting the most for each ad dollar is two fold: effective assets and look-a-like audiences. With a full team of graphic designers we can create visually stimulating ads for any company. By utilizing look-a-like audiences correctly we can make sure your message gets seen by a “most likely to convert” customer base.

Portfolio

PORTFOLIO.

RECENT PROJECTS.

Contact
GET IN TOUCH

Contact.

LET’S TALK.

Shoot us a message. We can’t wait to hear from you.