CONVERT YOUR CUSTOMERS.
Email marketing is crucial to a successful strategy for any growing business. It provides a way to keep in touch with you current and potential customers, allowing you to keep them updated on what’s going on with your company.
01. AUTOMATION FLOWS.
The key to every successful email marketing campaign are automation flow. By building out a series of flows focussed on effective communication based on the customers position in your sales funnel we are able to optimize conversion rates.
02. CAMPAIGN LAUNCHES.
Campaign launches are one off campaigns with many purposes: capitalizing on holidays, pushing out new products, cleaning out inventory, promoting sales, and touching base with potential customers. By taking a mobile-first approach to all email design, utilizing specific targeting rules, and segmenting your audience so your customers see relevant messages we are able to effectively communicate your company’s message.
03. DATA COLLECTION.
A great benefit of email marketing is the data that is collected. At pathways, we use A/B tests to determine which emails perform to your specific audience. There is no one-size fits all rules of email marketing for success. Success comes from catering your messages and your content to your specific audience. By analyzing the data from every email performance we have been able to create successful email campaigns for all of our clients.