Total Email Solutions

Rainbow Underline for Pathways Email Marketing

We leverage all of your experience and best practices to deliver a complete email marketing solution. We work with strategists, designers, and coders dedicated to email marketing to provide the most up-to-date technology and strategies.

Email Marketing Audit

Rainbow Underline for Pathways Email Marketing

Flawless execution begins with a thorough audit of your marketing suite, customers, and products. After assessing which opportunities are ripe for your business, we build a 90-day Marketing calendar; a comprehensive outline of all marketing deliverables, discounts & offers, customer segmentation; everything you need.

Ongoing Strategic Support

Rainbow Underline for Pathways Email Marketing

Email Marketing is part of an ever-changing trend of digital marketing tools & strategies. As your business grows, your customers and the tools you use will change also. We provide monthly progress reports with analysis; outlining key performance metrics, what they mean, and a detailed outline of how to improve. Augment and improve your email marketing channel every month.

Lead Generation

Rainbow Underline for Pathways Email Marketing

A new lead enters your database; start the countdown at 90 days. For many industries, when a new lead enters your database you only have 90 days to convert them into a customer; after 90 days, the chances of conversion drop significantly. Your Customer List is only as good as it’s growth rate. To maintain an effective list, you need new leads being added to your list every day.

Design & Development

Rainbow Underline for Pathways Email Marketing

What makes an excellent email design? We provide custom marketing materials for emails, and test them thoroughly to ensure they render properly no matter what device you’re using.


Rainbow Underline for Pathways Email Marketing

We’re not an agency, we’re your partners in email marketing. We provide regular communication checkpoints; including bi-weekly meetings, shared project interfaces, and communication on Slack to provide continued communication and seamless integration as part of your team!

Contact us for a full list of services and pricing. Can’t wait to hear from you!


Pathways took lead in developing a outline and overall plan of how an effective e-mail channel would look and executing all elements. From campaign layout to automated segments and dynamic flows.

Daniel Kane, Co-Founder, The Ridge

Pathways is a great partner for email marketing and automated flows. They have the expertise for strategy and the experience to deploy everything.

Grant Vollmer, Co-Founder, BYLT

I loved working with Pathways. Philip was infinitely patient, approachable, encouraging and knowledgeable. We worked with him as a consultant rather than just hand over our entire email marketing program. He taught me tricks of the trade that brought results and that I have actually used across other marketing platforms. We moved from email marketing accounting for 8-9% of our website revenue to 15-22% of our revenue, depending on the season. We now consider ourselves highly skilled and successful in email marketing and that has shaped the way we view customer acquisition.

Jen Wittes, Director of Marketing and Communications, Brush Hero
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